It's not easy being "Green" — If you tear-down a Landmark

Meet Martine Rothblatt, CEO of United Therapeutics. She owns Rudolph’s Kerr Residence in Florida & should be a fan. After promising to preserve it, her company tore down the only Rudolph in NC – the Burroughs Wellcome building in RTP. Now she’s going to lecture on Green Construction…

Burroughs Wellcome was recognized as landmark-worthy in a HABS report by the National Park Service. We fought, along with other organizations, to save the building & thousands of you signed a petition to stop the demolition. But what did Martine do? She sent her PR team to ask us to take down parts of our website that referred to the petition and demolition…

She cares about ‘green construction, including the world’s largest zero carbon building & laboratories, office buildings & residences.’ Zero carbon is not ‘green’ when you send 546,335 cubic feet of construction & 3,100 tons of steel to the dump to make way for your new project…

#Greenbuild invited her to give a keynote at tomorrow’s Global Health & Wellness Summit on Sept 9, 2021. According to https://informaconnect.com/greenbuild/summits/ the summit will ‘discuss how spaces are being redefined amid the ongoing climate crisis’ but does Martine’s solution make the problem worse in order to ‘fix’ it? The greenest building is the one that already exists…

PLEASE SHARE & IF YOU’RE GOING TO ATTEND ask WHY she tore down a Paul Rudolph landmark. Ask if the millions of $$ a year she makes as CEO of the company is the GREEN they mean in ‘Green Construction.’ More about the building is on our website (which Martine’s PR team doesn’t want you to see) at www.bit.ly/rudolphdemo

#PaulRudolph #greenbuild #greenbuilding #greenconstruction #RTP #architecture #brutalism #climate #wellbeing #UnitedTherapeutics @WELLcertified @USGBC @rickfedrizzi @docomomous @WorldGBC @ArchitectsJrnal @AIANational @archpaper @ArchRecord @usmodernist @preservationaction @bwfund @presnc @preservationdurham @c20society @brutalism_appreciation_society @sosbrutalism @ncarchitecture @savingplaces @modarchitecture

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IMAGE CREDITS

NOTES:

The Paul Rudolph Heritage Foundation gratefully thanks all the individuals and organizations whose images are used in this non-profit scholarly and educational project.

The credits are shown when known to us, and are to the best of our knowledge, but the origin and connected rights of many images (especially vintage photos and other vintage materials) are often difficult determine. In all cases the materials are used in-good faith, and in fair use, in our non-profit, scholarly, and educational efforts. If any use, credits, or rights need to be amended or changed, please let us know.

When/If Wikimedia Commons links are provided, they are linked to the information page for that particular image. Information about the rights for the use of each of those images, as well as technical information on the images, can be found on those individual pages.

CREDITS:

Photograph of Martine Rothblatt: Andre Chung, via Wikimedia Commons; Photograph of the Burroughs Wellcome building, in the process of demolition: detail of a photograph by news photojournalist Robert Willett, as they appeared in a January 12, 2021 on-line article in the Raleigh, NC based newspaper The News & Observer; Logo of the Global Health & Wellness Summit: from the web page devoted to the event.

Rudolph's "Vocabulary” of Form—at BURROUGHS WELLCOME and Beyond

The Burroughs Welcome building, using a vocabulary of forms which combine a mountain-like profile (reflecting the context of the North Carolina terrain where it is located); along with growing cells (possibly communicating the nature of the biological research conducted within). Image courtesy of the Joseph W. Molitor architectural photographs collection, located in Columbia University, Avery Architectural & Fine Arts Library, Department of Drawings & Archives

AN ARCHITECT’S “VOCABULARY” OF FORM

Architectural historians and critics sometimes speak of an architect’s “vocabulary”—by which the don’t mean the words a designer chooses when talking or writing about their work. Rather: they primarily mean the set of forms—-volumes, shapes, geometries—with which the architect usually works, and to which they most often turn when dealing with architectural challenges. Like an individual’s most frequently used vocabulary of words, these forms are the terms which an individual architect characteristically utilizes for design solutions.

Biomorphic forms are part of the design “vocabulary” of the architect of this design: the Saldarini House by Vittorio Giorgini. Photo by MPThompsonCO1, via Wikimedia Commons.

For example, if one reviews an architect’s work, and curvaceously shaped and organically linked spaces seem to be the designer’s most often used set of shapes, then one can say their design “vocabulary” is composed primarily of organic (or biomorphic) forms of great plasticity. The work of architect Vittorio Giorgini, like the house he designed in Italy shown at right, would be an instance. Giorgini, though he could design in a variety of modes, most often seems to have used a vocabulary of organic forms.

A similar claim about “vocabulary” could be made if an architect’s work had a preponderance of rectilinear/grid-like forms, like Mies -or- alternatively, if the architect used lines that seemed to continually fracture and angle with the surprise and grace of the later work of Rudolph Steiner.

N.B.: It’s important to note that an architect’s formal “vocabulary” is a little different from an architect’s “style” (though they do overlap.) Architectural theorist Michael Brill defined style as the observable problem-solving “tendencies” of an architect. When a particular architect is confronted with a design problem, and they almost always react a particular way (that they show a tendency to approach design challenges with a frequently used solution or technique)—that would be a significant aspect of their style. Thus, if an architect always used symmetry for solving design problems, (or conversely, like Paul Rudolph, almost never used it!) that’s a facet of their style. Of if an architect, when dealing with a planning problem, often disperses the spaces over the site (or, conversely, compacts them densely,) such a tendency would be part of that architect’s “style.”

WHEN AND ARCHITECT’S VOCABULARY IS HARD TO DEFINE

We have to acknowledge that—with some architects more than others—it’s hard to define their architectural “vocabulary.” Indeed, it would be dishonest (and dishonoring) to rigidly circumscribe those designers who are amazing creative spirits, whose vocabulary has ranged over the whole universe of form—and that would certainly be true for Rudolph.

Paul Rudolph’s perspective rendering and plan for a Manager’s Office for the Parking Authority. © The Estate of Paul Rudolph, The Paul Rudolph Heritage Foundation

In a recent post—BURROUGHS WELLCOME: GEOMETRY AND RUDOLPH’S DESIGN—we focused upon geometry (and especially crystalline forms) as a possible design source or inspiration in Paul Rudolph’s work.

But that hardly defines Paul Rudolph, whose extensive work (produced over a half-century career) engaged with the greatest range of forms. A small (but telling) counter-example, to the use of crystal forms, would be this regrettably unbuilt design from 1961: a Manager’s Office for the Parking Authority for New Haven. Certainly, if one knows Rudolph’s work, one can sense that it fits well into his oeuvre. Yet it has almost nothing to do with any kind of crystalline geometry—indeed, it seems to be on the opposite end of the range of forms.

BUT AN ARCHTIECT’S VOCABULARY IS A LEGITIMATE AREA OF INQUIRY—EVEN FOR THE MOST CREATIVE DESIGNERS

Even with the caveat above—reminding of us to avoid pigeonholing architects by a too-limited view of their architectural “vocabulary”—it still can be illuminating to look for patterns that repeat in their work, as well as similar forms in the works of their contemporaries (so that the possibility of creative '“cross-pollination” can be discerned.)

There are forms which come up, repeatedly in Rudolph’s work, which have a “family resemblance"—and the form we’ll focus upon here is the most powerful to be found in nature: the Mountain.

“BUILDINGS LIKE MOUNTAINS”

Hugh Ferris (1889-1962) was the the architectural profession’s favorite renderer from the 1920’s to mid-century. He was the “go to” visualizer, whose charcoal perspective drawings were utilized by numerous (and famous) architects of the era—especially during the building boom of the teens and 1920’s, a time when hundreds of skyscrapers and ambitious projects were being proposed (and many erected) across the US.

In the early 192o’s he was called upon to create a set of renderings that would show the volumes which could arise under the proposed NYC regulations for building zoning/height/volume/floor area. The images he produced make clear that even a by-the-book adherence to the rules was no barrier to creating architectural work of profoundest power.

Although these drawings were done by Ferriss for practical, illustrative purposes, what interests us here is the mountain-like quality radiated by these images.

In another inspired drawing, captioned by Ferriss “Buildings Like Mountains,” he conveyed a sense of solidity and elemental, dramatic power—a spirit which architects could bring to their designs. His vision is of a building which seems in the process of birth, emerging from the rock of a towering mountain range.

Hugh Ferriss’ drawing, “Buildings Like Mountains.” Courtesy of Columbia University, Avery Architectural & Fine Arts Library, Department of Drawings & Archives

This is design power—and most architects embrace the dramatic possibilities of such architectonic power.

MOUNTAINS THAT ARE BULDINGS

Our earlier post, on crystalline/hexagonal form, included looking at Frank Lloyd Wright—one of the architects Rudolph supremely admired (perhaps the most of all), and Wright’s use of those geometries.

One example serves to show Frank Lloyd Wright’s work in this vein (and also that his mastery—both geometric and architectural—extended to the end of his seven active decades as a designer.) The below-left photo is of the Beth Sholom Synagogue in Elkins Park, PA, a Wright project from the 1950’s. Below-right is a model of the building, lit from within like a glowing crystal. [That’s not an illusory effect, as most of the roof of the building is made of a translucent material—so not only did this allow abundant light in during the day, but at night it sends out a glow.]

But look at the scale of the thing (which one can estimate from the size of the doors)! The building comes across as a human-constructed mountain, rising and receding with serene majesty and power, almost aloof from pedestrian concerns—or as Jane Austen put it:

“What Are Men To Rocks And Mountains?”

RUDOLPH AT BURROUGHS WELLCOME

For the Burroughs Wellcome Building, Paul Rudolph explicitly referenced the North Carolina context, and how it led him to a mountain-like (or hill-like) form. He wrote:

“This complex climbs up and down a beautiful ridge in the green hills of North Carolina and is architecturally an extension of its site.”

And one can see that shape in his drawings:

Paul Rudolph’s section drawing through the central body of the Burroughs Wellcome headquarters and research center, in North Carolina’s Research Triangle Park. This image—a “presentation drawing” meant to dramatically and convincingly convey the architect’s idea—cuts through the famous entry lobby. © The Estate of Paul Rudolph, The Paul Rudolph Heritage Foundation

Rudolph’s construction-section drawing through the central body of the Burroughs Wellcome building, cut at almost the same spot as the drawing to the left (and it also includes part of the building’s entry lobby.) It is reproduced here at nearly the same scale as the left’s presentation drawing, so they can be easily compared. © The Estate of Paul Rudolph, The Paul Rudolph Heritage Foundation

THE MOUNTAIN (AND HILLS) IN RUDOLPH’S dESIGN VOCABULARY

Paul Rudolph explored and used and abundance of forms—his design “vocabulary” was expansive and embracing of all possibilities (including some he invented).

But there are patterns. We don’t know if we’re the first to look at his extensive oeuvre for mountain-like (or hill-like) forms, but if one looks, they’re there—and in abundance. For example, his proposal for St. Boniface in Florida has the various church structures emerging from the ground, as through pushed-up by geological forces. Below is a selection of projects with such forms, from across Rudolph’s entire career.

St. Boniface Episcopal Church

Beth-El Synagogue

Rudolph’s sketch for the LOMEX project—creating a mountain range?

Apartment Hotel in Jerusalem

Morgan Annex

Knott Residence

East Northport Synagogue Addition

Central Suffolk Office Park

Maris Stella University Chapel

Niagara Falls Central Library

Television Station, Amarillo, Texas The form here is particularly mountain-like, and we have written a whole article about this fascinating building, here.

YOU CAN HELP SAVE BURROUGHS WELLCOME !

The Burroughs Wellcome building is threated with imminent demolition.

It’s loss would be a disaster—a titanic waste of our nation’s cultural heritage. Remember:

When a great building is destroyed, there are no second chances.

NOW— THERE ARE TWO THINGS YOU CAN DO:

• Sign the petition to save Burroughs Wellcome— Please sign it here.

• We can keep you up-to-date with bulletins about the latest developments. To get them, please join our foundation’s mailing list: you’ll get all the updates, (as well as other Rudolphian news.)—you can sign-up at the bottom of this page

Even the currently empty lobby of Burroughs Wellcome still has the awe-inducing grandeur of a geological formation of mountain-range scale. Such a special work of architecture—a part of our national heritage—should not be lost. Photograph courtesy of © PJ McDonnell, The Paul Rudolph Heritage Foundation Archives

PHOTO CREDITS for the two images of the Wright temple, and the eleven examples of mountain-like forms in the work of Paul Rudolph, shown in the above post: Beth Sholom Synagogue, exterior view: photo by Smallbones, via Wikimedia Commons; Beth Sholom Synagogue, model: photo by Ricardo Tulio Gandelman, via Wikimedia Commons; Saint Boniface Episcopal Church: © The Estate of Paul Rudolph, The Paul Rudolph Heritage Foundation; Beth-El Synagogue: © The Estate of Paul Rudolph, The Paul Rudolph Heritage Foundation; LOMEX: © The Estate of Paul Rudolph, The Paul Rudolph Heritage Foundation; Apartment Hotel in Jersalem: © The Estate of Paul Rudolph, The Paul Rudolph Heritage Foundation; Morgan Annex: © The Estate of Paul Rudolph, The Paul Rudolph Heritage Foundation; Knott Residence: © The Estate of Paul Rudolph, The Paul Rudolph Heritage Foundation; East Northport Synagogue Addition: © The Estate of Paul Rudolph, The Paul Rudolph Heritage Foundation; Central Suffolk Office Park: © The Estate of Paul Rudolph, The Paul Rudolph Heritage Foundation; Maris Stella University Chapel: © The Estate of Paul Rudolph, The Paul Rudolph Heritage Foundation; Niagara Falls Central Library: Photograph by Kelvin Dickinson, archives of The Paul Rudolph Heritage Foundation; Television station, Amarillo, Texas: Photo © Ben Koush

Burroughs Wellcome: Site of Historic Protest

An historic protest took place at the Burroughs Wellcome building in 1989, over the issue of the cost of the vital AIDS drug, AZT. The protestors barricaded themselves in the building and, after being evicted, the chained protestors were led away by local police. This was posted by one of the ACT UP activists who helped plan and participate the demonstration: Peter Staley (seen at right).

WHY WE cARE ABOUT—AND PRESERVE—BUILDINGS

We can celebrate a work of architecture for many reasons: the place it has in a community’s heart, the quality of its design, the splendid fitness of a building in relation to its setting, the way it exemplifies a designer’s finest work, and the key place it stands in an architect’s oeuvre.

All the above would apply to Paul Rudolph’s Burroughs Wellcome building. Indeed the building has received many accolades from users and architectural critics, and architectural historians—including this assessment from A Field Guide to Landmarks of Modern Architecture in the United States by Miriam F. Stimpson:

“The building is one of its kind in the nation.”

BUILDINGS AND HISTORY

The above image of the arrested protestors shows, in the background, a portion of the Burroughs Wellcome building from which they had just emerged. Here’s the same elevation, as shot by the distinguished architectural photographer G. E. Kidder Smith. Image courtesy of the Massachusetts Institute of Technology.

But another reason—one that looms large, when deciding for the preservation of a building—is its importance as a site of historic events. Here, Burroughs Wellcome’s research and corporate headquarters building, in North Carolina’s Research Triangle Park, has at least two solidly strong points in its favor:

• Burroughs Wellcome was the site of Nobel Prize-winning work by Gertrude Elion and Walter Hutchings—research that led to the introduction of numerous life-saving medicines—including AZT, the first effective medication for the treatment of HIV.

• In the midst of the AIDS crisis, it was the site of a key protest about AZT. This was not only important for the immediate issue involved (pricing and availablity, and the related accusation of price-gouging monopoly). It was also historic for the way it showed that a giant corporation (a significant player in “Big Pharma”) could get ‘push-back’—and have their policies affected in positive ways.

1989: A DECISIVE MOMENT FOR (AND AT) BURROUGHS WELLCOME

“Silence = Death” poster, designed by the Silence = Death Project, a six-person NYC-based collective. Starting in the late 1980’s, this image was used by (and often identified with) ACT UP, in their fight against AIDS. Image courtesy of Wellcome Images, a website operated by Wellcome Trust, a global charitable foundation based in the United Kingdom

THE PROTAGONISTS: ACT UP

ACT UP (the "AIDS Coalition To Unleash Power”) was first formed in 1987. It is a grassroots political group, organized as local chapters, that has been working to address the AIDS crisis. The group works through direct action, medical research, treatment and advocacy, and working to change legislation and public policies—and their their current official statement asserts:

OUR MISSION:

ACT UP — the AIDS Coalition To Unleash Power — is a diverse, non-partisan group of individuals, united in anger and committed to direct action to end the AIDS crisis. We meet with government officials, we distribute the latest medical information, we protest and demonstrate. We are not silent.

ACT UP was formed in response to social neglect, government negligence and the complacency of the medical establishment during the 1980s. Soon it found itself needing to fight corporate greed, lack of solidarity and various forms of stigma and discrimination at home and abroad.

While ACT UP has an incredible history, HIV/AIDS is not history. HIV/AIDS is very much with us. And we call on you to join our fight to end AIDS.

ACT UP FIGHTS FOR:

Sustained investment in research for new medicines and treatments for HIV/AIDS and related co-infections;

Equitable access to prevention and care for HIV/AIDS and healthcare, in general;

Tackling the structural drivers of the HIV/AIDS epidemic, such as stigma, discrimination and poverty.

ACT UP became famous for their “actions” —well-planned demonstrations and provocative protests, at key locations, which would get the most attention on the issues for which they campaigned. Early in ACT UP’s history, Burroughs Wellcome would become an entity upon which they strongly focused.

The Nobel Prize medal. Awarded to Elion and Hitchings—including for work they did while at the Paul Rudolph-designed Burroughs Wellcome building in North Carolina. Image courtesy of Wikimedia Commons

THE PROTAGONSTS: BURROUGHS WELLCOME

A giant (and innovator) in the pharmaceutical industry, it was founded in London in 1880 by Sir Henry Wellcome (1853-1936) with his colleague Silas Burroughs (1846-1895). Some important aspects of their history include:

• Wellcome set up several research laboratories, and employed some of the most outstanding scientists of the day. 

• They spread the use and selling of medicine in tablet form—previously, medicines had been sold mostly as powders or liquids.

• In the 1920s Burroughs Wellcome established research and manufacturing facilities in Tuckahoe, New York—which served as the US headquarters until the company moved to Research Triangle Park in North Carolina in 1971.

• Nobel Prize-winning scientists Elion and Hitchings worked there and invented drugs still used many years later, including treatments for leukemia, gout, viral infections, and organ transplant rejection.

• In 1984, Burroughs Wellcome scientist Marty St. Clair was at the forefront of developing the first treatment for HIV - AZT, which was approved in 1987 - utilizing the methods pioneered by Elion and Hitchings.

• Burroughs Wellcome introduced a new treatment for cold and flu symptoms, Sudafed, followed by Actifed, both of which became popular consumer brands.

• Glaxo and Wellcome merged in 1995, to form Glaxo Wellcome. Burroughs Wellcome was one of the four large entities that eventually merged to form GlaxoSmithKline.

AZT was the first medication shown to be effective against HIV. Image courtesy of Wikimedia commons

THE ISSUE: AZT PRICING AND AVAILABLITY

We’ll let one of ACT UP’s most well-known activists, Peter Staley, tell what was at issue. In an interview with TIME reporter Maia Szalavitz, she asked him:

Q: You’ve had a complicated relationship with the pharmaceutical industry, and you never shied away from working with them or attacking them. How did you manage not avoid becoming shills who took their money or outsiders who never got heard?
A: The quick answer is Burroughs Wellcome [the company that made AZT, the first AIDS drug]. AZT and Act-Up were born in same month. When they announced the $10,000 [annual] price for the drug, [it] shocked not only us but the New York Times. At the time, it was the highest price of any drug in history.

THE DEMONSTRATION AT BURROUGHS WELLCOME

Screen capture of the web page with the Time article which has an interview with Peter Staley. The image shows Staley being arrested at another ACT UP protest.

Peter Staley continues:

That quickly became one of the planks in Act-Up’s first demonstration. It was a persistent fight against [the company] to lower the price. In 1989, Mark Harrington [a fellow Act-Up member] and I decided to up the pressure on that campaign because [AZT] was in wider and wider use. So we requested a meeting, they granted it, and we met with the father of AZT, Dr. David Barry. He was head of research at Burroughs Wellcome and he was one those guys who is too brilliant for his own good and looked down on everybody. Mark and I went to their headquarters and laid out our case why the price was unjustified and he pushed back very hard.

The whole time I was scoping out their headquarters and figuring out how we can get in. It was down in Research Triangle Park in North Carolina. They ignored us, so we did an invasion of their headquarters a few months later. It was a shot across the bow of their corporate culture. I was very aware of how corporations try to make employees happy to work there; I had been part of the team at JP Morgan. It’s very important to corporations. So I wanted to make everyone at Burroughs Wellcome feel guilty about working there. I think we accomplished it that day.

In an oral history interview, Staley gives further details:

Blaine Mosley, James McGrath, there were about 7 of us, and we even had our own media spokesperson who didn’t go inside, who had a coat and tie on, and we got past security and used high – we were called the power drill team because we had those battery-operated power drills and we sealed ourselves in with screws into this office after convincing a woman to evacuate. And, all over the local news down there, and very sympathetic news coverage. It was a story where the whole country was on our side from the beginning. Everybody was offended by the $10,000 a year.

Or as ACT UP’s chronology described it:

On April 25, 1989, Staley and three other activists barricaded themselves in an office at Burroughs Wellcome in Research Triangle Park, NC, to protest the price of AZT (at the time priced at $8,000-$10,000 per year). The four protesters used power tools to bolt metal plates to the door of an unoccupied office and had planned to drop a banner that would be visible from the nearby highway, Interstate 40, before authorities cut their way through a wall. The protestors then chained themselves together, and were cut apart and charged with trespassing and property damage.

MEDIA COVERAGE AT BURROUGHS WELLCOME

The demonstration was covered, both in-print and videoed—and a key point was offered by a spokesperson for ACT UP:

“We’re not denying that they deserve a profit, but we say it should be a reasonable profit on a drug that people need to stay alive.” —Dan Baker, ACT UP

A film., “The Plague: (History of AIDS)” is an Emmy-nominated documentary by Jenny Barraclough. It includes vintage footage taken at several ACT UP events—and in it (at about 33:53) you can see the four Burroughs Wellcome protestors. They have been arrested and are being led away—with the Burroughs Wellcome building in the background. They are allowed to stop for Peter Staley to make a statement to a reporter.

Coverage of the protest at Burroughs Wellcome included this article in the Dispatch newspaper of Lexington, North Carolina. The four protestors are shown after their arrest, giving a press conference.

THE FOLLOW-UP DEMONSTRATION AT THE NEW YORK STOCK EXCHANGE

Staley tells what came next:

We started getting inside intelligence from employees telling us [what was going on] — because gays are everywhere — and we said, ‘This is only Round One. Lower the price or we’ll escalate.’ The whole industry was watching and were horrified. It wasn’t until a major study came out showing that AZT not only helped the sickest but those [who were not yet that ill] and the government recommended that more people be put on it and the stock price shot up, that we said, O.K., let’s do a stock exchange action.

And the New York Times editorialized against [Burroughs Wellcome], and there were Congressional hearings. Forty-eight hours after [the demonstration], they buckled and lowered the price by 20%. From then on, the industry said it’s probably smarter to try to talk to [activists] and placate them as much as we can.

In an oral history interview, Staley gives full (and exciting) details of the careful planning of the demonstration—and what actually happened:

Included in ACT UP’s tactics were publicity—as in the form of the above poster—urging boycotting of Burroughs Wellcome products.

It was a story where the whole country was on our side from the beginning. Everybody was offended by the $10,000 a year.

So, it, but it really, and again they ignored us. But it really got full steam going in August of ’88 when the government released new data on AZT showing that it helped people with, not only with full-blown AIDS, but it also looked helpful with people with AIDS-related complex. And, everybody said okay, well the market’s going to expand for this drug. T&D [ACT UP’s Treatment & Data committee] started working in coalition with mainstream AIDS organizations.

In a series of conference calls, and this was with GMHC and Lambda Legal Defense and AIDS Action Council in Washington, and AmFar. And we were all trying to work on multi-pronged ways to pressure them. AIDS Action Council was looking at pushing for congressional hearings with Kennedy, etcetera, and Waxman. In fact there were congressional hearings to bring in the executives of Burroughs Wellcome to explain the $10,000 price. And there was media being generated with New York Times editorials and so it was actually great coalition work. ACT UP was almost took all the credit for the price decrease, but it was actually wonderful diverse coalition work that ACT UP didn’t do a lot of it that time, but that happened, and that was happening. It was actually very cool.

So the company was feeling it from all sides and it was just snowballing. And the Stock Exchange action itself was just kind of the last push. They were under just tremendous public pressure by the time the Stock Exchange action happened. So it was kind of the last push that just pushed them over the edge.

And ACT UP, we actually met with them in coalition with all these groups at a hotel outside their headquarters, ’cause they wouldn’t let me near their headquarters in Raleigh-Durham about two weeks beforehand. And we told their PR people that the Stock Exchange action was going to happen. Not the one inside, but the one outside and that if they wanted us to cancel the action they had between now and then to lower the price and just constant trying to make this happen. And again that meeting was a complete stonewalling - just like the David Berry meeting earlier in the year.

And we had a member of ACT UP who actually worked as a trader on the New York Stock Exchange who was able to tell us how lax the security actually was. And there was this door that you could use to get into the Stock Exchange, one of the, there are various doors you could go through. But one of them is right under the columns that you see of the famous picture of the Stock Exchange. So, it faces Broad Street, where the columns are and right behind those columns is that big floor you see on the news. So, that door is literally, you go into it and then there’s three steps to your left, a little landing and another three steps up and you’re on that floor. It’s that close to the street. And there’s no traffic on that street anymore ’cause a bomb would really do a job on the New York Stock Exchange just from the street. So, and there was just one security guard there with no metal detectors. That’s all there was for the entire Stock Exchange.

So he told us about that door and I started quietly putting together a crew. Many had done the [Burroughs Wellcome] action earlier down in North Carolina. I had Gregg Bordowitz and, I’m trying to remember. We had James McGrath again, much of the same crew that I had before and there were seven of us. Robert Hilferty was one of the photographers, ’cause we needed to record the action without telling the press in advance. So we had to take our own pictures. And, what we did is, we needed to get those white trading badges. So, a couple of weeks beforehand we acted like tourists and we had video cameras. And we stood outside the Stock Exchange, acting like tourists during lunch when many of the traders are standing outside smoking and what have you. And we would zoom down and actually zoomed in on one of these trading badges. And then drew one up based on that design and took it to this kind of pawn shop in Greenwich Village that makes badges and things. And we told, we gave the guy a whole story that we were doing a skit for a holiday party or something like that, and we needed these badges for the skit we were doing. And they’re just these white plastic tags that had those big num-, the traders’ numbers on them with the name of the firm underneath and a black line through the middle – thick plastic rectangular things. They all had photo IDs, but our contact on the floor told us that nobody, everybody kept those in their wallets. Nobody had to show them to get in. It was just kind of a visual look. If you had the white badge, that’s all you needed. So, we had these badges made, very cheaply.

They looked great and we had to do a test run to make sure it worked. So, me and two others from the group – Robert Hilferty and one other, the Tuesday before the action, which was on a Thursday, we went in with the opening bell, the rush before the opening bell. It opens at 9:30 and there are a bunch of traders that stand outside that door smoking their last cigarette. So, at 9:25 we stood around with them in trader drag, with a tie and shirts and our badges, pretending to be traders, and we walked in with them in the rush, to see if that would work. And, the security guard didn’t bat an eye and all of a sudden we were on the floor of the New York Stock Exchange.

And, I wanted to figure out where we would do the demonstration. So we’re walking around, the bell is ringing, trading is starting, everybody is busy, we actually pull out little pads of paper because that’s what people seem to carry around. (laughs) So, we’re looking like traders, and we discovered this old VIP balcony that wasn’t used anymore, that had a steep little staircase, an old wooden balcony. And it was perfect because it had a big NYSE banner hanging over it, which would be a great backdrop for the photo. And, there was no gate in front of it. It was unused so we didn’t have to push anybody aside, or have anybody wrestle with us once we got up there and I said – this is great, and you guys’ll just stand on the floor we’ll give you, we’ll have two cameras – in case one of the shots doesn’t work, two photographers – high ASA film so that flashes don’t go off, or anything like that. And we’ll chain ourselves up there and do our routine. But then I got stopped on the trading floor. This guy comes up to me, this old guy and says, “hey – you’re new!” And, I’m like, “ah, yeah!” I start to sweat. And, he says, “Bear Stearns.” I said, “yeah, yeah.” ’Cause all of our badges said “Bear Stearns.” We just picked a firm out of a hat. And he said, “that’s weird – 3,865” – my number was 3,000-something. He said, “the highest number on the floor is 1600, there are only 1600 traders here.” (laughs) And I said, “I don’t know. This is the one they gave me.” (laughing) And I’m starting to sweat more and he goes, “well, I guess so, I guess they’re trying a new system, well, welcome.” And he shook my hand and that was it, he walked away, and I was like – holy shit! So we went back to the pawnshop and said – you got to make all new badges. We had like 48 hours before the demo was happening, so.

And we all met at a McDonald’s beforehand that morning on Nassau Street, nervous as all hell. And seven of us, five that would go up to the balcony, two photographers, and, the photographers were supposed to take our picture and get out right away, outside, and hand the cameras over to the runners that would take them up to Associated Press. And, we had, each of us had stuff under our t-shirts. One person had a huge banner that was all folded up. He looked a little fat. I had a gigantic chain wrapped in a fanny belt that we’d chain ourselves to the banister at the top of this thing, so it would take them a while for, to pull us off the balcony. We all had handcuffs in our pockets. We all had little marine foghorns that were ear-piercing and that’s how we would announce our presence. And then we had these, in honor of Abbie Hoffman who was the first and only person to ever organize an action on the Stock Exchange at what was then the visitor’s gallery, which is now walled off because of Abbie Hoffman, with glass. He threw down fake, he threw down dollar bills onto the floor of the Stock Exchange, real dollar bills as a rant against how capitalism was funding the [Vietnam] war. We did something in honor of him, we had fake $100 bills made up that had, on the back of them. . . .

So, we all piled in at 9:25, walking right past security and the five of us walked up the stairs of the balcony and pulled everything, knelt down and pulled everything out from under our shirts and we waited for the bell and chained our, put the chain around the banister all handcuffed ourselves to it, got the whole banner unrolled which said “Sell Wellcome”. And, at 9:29 and 50 seconds we jumped up and put the banner over and all let off the foghorns, you couldn’t hear the opening bell, and it was extraordinary. The place just, for a second, just went dead quiet except for the foghorns as everybody tried to figure out what was happening. And they then started going into a rage as they realized what was happening. And the photographers took their pictures quietly and got out, handed the cameras off, but they saw that the crowd had started getting really, they were beginning to throw wads of paper at us and getting very angry and they were concerned, so they foolishly went back in and they quickly got nabbed. The traders were looking around for conspirators and they got real roughed up, shirt collars were ripped and stuff like that. And these guys were just raging at us, and I used to work with that testosterone and it was, ah, it was really one of the most gratifying moments of my life, ’cause I realized it was done. It was, we had succeeded, we got through security, it was done. The picture was taken, this was a gigantic news story. And they could scream all they wanted but we were going to be on the front page of the New York Times and the Wall Street Journal the next day.

Question: Did their [Burroughs Wellcome’s] share price go down?

A little bit, a little bit. That wasn’t the goal. It was just to really keep this as a major story. And it was, the next day. And three days later they lowered the price by 20 percent. Which was the first, and unfortunately the last time an HIV drug has had its price lowered in the US. But, fortunately we’ve seen very dramatic price declines in the developing world.

But, it became a real, it became a real kind of “don’t cross this line” type thing, so the savings were way beyond just AZT.

And the ACT UP chronology records it this way:

On September 14, 1989, Staley and six other activists staged another demonstration to protest the rising cost of AZT, this time in the New York Stock Exchange. Dressed in suits and carrying fake credentials, they chained themselves to a balcony above the trading floor before unfurling a banner that read "Sell Wellcome", drowned out the opening bell with airhorns, and dropped fake $100 bills. . . . We die while you play business." on the traders below. Within days, Burroughs Wellcome lowered the price of AZT by 20%.

MEDIA COVERAGE AT THE NEW YORK STOCK EXCHANGE

Shutting down the NYSE is NEWS—and this demonstration was even more widely covered, both in the mainstream and community media.

ACT UP activists, arrested and being led out after a protest at the New York Stock Exchange.

Outweek, published from 1989-to-1991, was a prominent news magazine for the LGBT community. This site makes available a full archive of their entire run of issues—and includes articles on ACT UP protests, like the one at the New York Stock exchange, shown below.

OUTWEEK, a NYC-based newsmagazine serving the LGBT community, gave continuous coverage to all issues relating to the AIDS crisis. That included AIDS-related medical developments, political tumult, effects on behavior and culture—and the the numerous activities and protests (“actions”) by ACT UP, like the one at the New York Stock Exchange. Their article (below) includes photos of the protest, from both inside and outside the NYSE building. The lower-left image shows the banner which the ACT UP protestors secretly brought into the building and unfurled within. Their actions shocked of all the traders, and shut down the exchange.

EFFECTS OF THE BURROUGHS WELLCOME DEMONSTRATIONS

Victor Zonana, in a July 1, 1992 article in the Los Angeles Times, describes additional follow-up effects of these Burroughs Wellcome demonstrations:

In a symbolic rapprochement between AIDS activists and the pharmaceutical industry, Burroughs Wellcome Co. kicked off a fund-raising drive for AIDS research Tuesday by donating $1 million to a campaign originated by the activist organization ACT UP.

The donation, the largest cash gift by a pharmaceutical company to an AIDS research organization, will be administered by the community-based clinical trials program of the American Foundation for AIDS Research. It will result in a nearly 50% increase in AmFAR’s grants for community-based drug research.

The Burroughs gift is the first step in an ACT UP campaign to tap the industry for $5 million in annual contributions to community-based research. . . .

While $1 million may not be a huge sum for Burroughs--the company sold $1.6 billion worth of products, including $182 million of AZT, in the first six months of its current fiscal year--AmFAR officials said the contribution is significant for the hard-pressed AIDS research effort, which is facing cutbacks at the federal level.

AmFAR, which will administer the funds to be generated by the ACT UP initiative, made $2.2 million in grants to its network of community-based trial centers last year, said Paul Corser, the program’s director.

Staley, a former Wall Street bond trader who is on disability leave because of his own HIV infection, was the driving force in bringing ACT UP and Burroughs together. He is a member of AmFAR’s board of directors and called community-based research “an important alternative to our government’s clinical research program.”

“With their donations,” Staley added, “the industry will help build an invaluable network of research sites through which promising AIDS treatments can be tested.”.

ACT UP has contacted 50 companies and asked them to contribute a total of $5 million to the new program by Sept. 1. “We approached Burroughs Wellcome and asked them to respond early to kick off the campaign in a public way,” Staley said.

Although a small faction within ACT UP was against the joint press conference, arguing that Burroughs was using the gift to garner a public relations bonanza, Staley said he had no reservations.

“The federal research effort is not working,” he said. “We’ll take help wherever we can get it. This is a desperate situation.”

But other pharmaceutical companies shouldn’t draw comfort from ACT UP’s truce with Burroughs, he said.

“The activist community continues to have issues with the pharmaceutical industry, and when push comes to shove, we will continue to raise them as we have in the past,” Staley said, adding that the Burroughs gift vindicates activists “who believe we should use many different tools and approaches to achieve our ends.”\

KEEPING HISTORY ALIVE bY SAVING ARCHIVES, DOING RESEARCH—aND PRESEVING HISTORIC BUILDINGS

The protest at the Burroughs Wellcome building was a moment of historic import—for it showed that one of the pharmaceutical world’s most powerful companies could be challenged—and that their actions could be affected.

Burroughs Wellcome, AZT, drug pricing, and the controversy surrounding them, has even been the subject of academic research, as in this paper from Harvard.

How does one keep the memory of such important events alive—and ongoingly accessible for study (and inspiration!) That’s a question which occupies the thoughts of activists, historians, and the stewards of each community’s identity and history. Some of the answers include:

The Burroughs Wellcome building, designed by Paul Rudolph—and site of the historic 1989 protest over the pricing of the AIDS drug, AZT. Image courtesy of Joseph W. Molitor architectural photographs. Located in Columbia University, Avery Architectural & Fine Arts Library, Department of Drawings & Archives

ARCHIVES: From nearly its beginning, some members of ACT UP realized that they were engaged in events (and a life-or-death struggle) of historic importance—and so, from early on, efforts were made to record and archive its actions and development. Collections were made from the tidal wave of paper (leaflets, posters, reports, minutes, newsletters…) that were generated, and much of this material made it into the prime ACT UP archive (now held within the archives division of the New York Public Library.) Later, an extensive program of oral history interviews were conducted.

RESEARCH: The movement has been the subject of much academic research and publishing—even including a focused examination of the actions directed at Burroughs Wellcome—as at least one paper from the Harvard Business School shows.

FILM AND VIDEO: Filmmakers and videographers of all kinds have recorded and synthesized this era. A superb example is David France’s documentary, How To Survive A Plague—which was nominated for an Academy Award.

BUILDING PRESERVATION: Yes, archives, academia, and moving pictures are important—but there’s nothing as real, as vital, as vividly authentic as the actual sites where history happened. Preservation of the actual buildings and landscapes where history was made should be a priority for all those who care about heritage and culture. Burroughs Wellcome is not only distinguished as one of America’s finest examples of Modern architecture, but it is also an historic site where a key moment took place in the life-and-death struggle of AIDS activism. It must be preserved.

And when Peter Staley himself commented on Burroughs Wellcome’s headquarters, he said:

“Loved This Building.”

David France, the film’s director and co-writer, also came out with a book version, which goes into the issues and history of the first decade-and-a-half of the AIDS crisis—and does so in profound depth.

The evolution of ACT UP—as an organization and community fighting AIDS—is shown in the Academy Award-nominated documentary, “How To Survive A Plague.” Directed by author-journalist-filmmaker, David France, the film uses archival footage, news reports, and interviews to capture the struggle to create effective responses to the AIDS crisis—and their interaction with the development and marketing of drugs such as AZT.

YOU CAN HELP SAVE BURROUGHS WELLCOME !

The Burroughs Wellcome building is threated with imminent demolition.

It’s loss would be a disaster—a titanic waste of our nation’s cultural heritage.

When a great building is destroyed, there are no second chances.

NOW— THERE ARE TWO THINGS YOU CAN DO:

• Sign the petition to save Burroughs Wellcome. You can sign it here.

• We’ll send you bulletins about the latest developments. To get them, please join our foundation’s mailing list: you’ll get all the updates, (as well as other Rudolphian news.)—you can sign up at the bottom of this page.

The famous Paul Rudolph-designed lobby of the Burroughs Wellcome building, in Research Triangle Park, North Carolina. The protestors would have been through this central space. Image courtesy of Joseph W. Molitor architectural photographs. Located in Columbia University, Avery Architectural & Fine Arts Library, Department of Drawings & Archives