An aerial view of the Burroughs Wellcome building, within North Carolina’s Research Triangle Park. Image courtesy of Google Maps.
Brain Magnet is an historical study of Research Triangle Park—of which Burroughs Wellcome is its most architecturally distinguished resident.
North Carolina’s Research Triangle Park (RTP) is one of the most prominent research developments in the country. Founded in 1959, it is the largest research park in the US, with numerous distinguished firms and organizations locating their headquarters and research centers there. It includes facilities for: IBM, Cree, BASF, GlaxoSmithKline, Cisco, Lenovo, Wells Fargo, the National Humanities Center, the EPA, and Underwriters Laboratories
Within Research Triangle Park, some organizations have attempted to construct facilities of architectural merit—and of all of them, it is Paul Rudolph’s BURROUGHS WELLCOME building which stands out.
Newly published, by Columbia University Press, is: Brain Magnet: Research Triangle Park and the Idea of the Idea Economy. It is a fascinating study of the park’s context, origins, development, and flourishing (including the arrival of the Burroughs Wellcome headquarters)—and the area’s evolution and prospects.
The author is Alex Sayf Cummings, an associate professor and director of graduate studies in the History Department at Georgia State University. A prolific scholar and author, she has conducted research into a great variety of areas—as shown in her numerous publications and commentaries. She describes herself as “. . . .an historian of law, technology, labor, public policy, and American cities.”
We first encountered Dr. Cummings’ work in a post she wrote for Tropics of Meta—a history blog (where she is senior editor) that “aims to offer a fresh perspective on history, current events, popular culture, and issues in the academic world.” In that post, she reported on a tour 2016 tour of the Burroughs Wellcome building, commenting on its design and condition, and showing photos from the visit (you can see the full article here.) From that post, “Into the Spaceship: A Visit to the Old Burroughs Wellcome Building,” we learned that she was conducting in-depth research on Research Triangle Park—work which has happily resulted in her new book.
Dr. Cummings describes some of her intentions in writing Brain Magnet:
Brain Magnet: Research Triangle Park and the Idea of the Idea Economy is about the way Americans came to think and speak differently about the economy in the late twentieth century. It uses North Carolina’s Research Triangle Park (RTP)—an ambitious development project launched in 1959 that rapidly became the largest research park in the United States—to consider how the very concept of an economy dedicated to the production of ideas and information emerged since the 1950s. Local boosters talked incessantly of creativity and creative workers, of cultivating a “stimulating” intellectual climate around the universities of Raleigh, Durham, and Chapel Hill, in a bid to convince high-tech corporations and the scientists and engineers they hoped to employ to relocate to the so-called “Research Triangle.” As Durham banker John Stewart put it in 1967, “Progress goes where there are brains and water”—and North Carolinians aggressively sought to attract as many “brains” as possible by courting companies such as IBM (1965) and Burroughs-Wellcome (1969), as well as nonprofit institutions like the National Humanities Center (1978).
For North Carolinians, of course, theory hardly mattered. Without using exactly the same terminology, they set out to build, beginning in the 1950s, an economy that privileged the skills and knowledge of highly educated workers, the scientists and engineers who created software, pharmaceutical patents, and other new technologies. Brain Magnet tells the story of this new form of “cognitive capitalism”. . . .and how it evolved on the ground.
THE BURROUGHS WELLCOME BUILDING: “A SPACESHIP LANDS IN THE SUNBELT”
Brain Magnet has a section which focuses on the Burroughs Wellcome building, with the vivid title: A Spaceship Lands In The Sunbelt. Illustrated with two views of the building (which shows its bucolic setting and landscaping), it describes the context and motivations of the decision, by Burroughs Wellcome’s leadership, to relocate to this part of North Carolina—and what qualities were possessed by the building which resulted from their choice of Paul Rudolph to design their US headquarters and research center.
As Dr. Cummings writes,
The most striking thing about Burroughs Wellcome’s move to RTP was undoubtedly its building, which was featured in countless stories about the park and the company to underline its radically futuristic veneer. The building, designed by celebrity architect Paul Rudolph, has been compared with everything from a honeycomb to spaceship. It features “soaring inner spaces and a dramatic interior . . . a symbol not only of the company’s futuristic vision but also of the high-technology park,” as local preservationists later put it. (The structure was later named the Elion-Hitchings building, after two Nobel Prize-winning scientists who worked at the pharmaceutical giant and did pioneering work on the early HIV drug AZT.)
This section also examines the building’s spatial organization, and the design’s practicality (noting both pros and cons)—and allows us to hear the warm memories of several people who worked there.
Alex Sayf Cummings’ highly articulate Brain Magnet is indispensable for comprehending the historical-cultural-economic reasons for the creation of Research Triangle Park—and the multiple forms it took and the energies it released.
BOOK INFORMATION AND AVAILABILITY
In addition to Brain Magnet, Alex Sayf Cummings has written, edited, or contributed to numerous books, including: Democracy Of Sound; East Of East; The Bohemian South; City By City, and Sound In The Age Of Mechanical Reproduction.
YOU CAN HELP SAVE BURROUGHS WELLCOME !
The Burroughs Wellcome building is threated with imminent demolition.
It’s loss would be a disaster—a titanic waste of our nation’s cultural heritage.
When a great building is destroyed, there are no second chances.
NOW— THERE ARE TWO THINGS YOU CAN DO:
Sign the petition to save Burroughs Wellcome. You can sign it here.
We’ll send you bulletins about the latest developments. To get them, please join our foundation’s mailing list: you’ll get all the updates, (as well as other Rudolphian news.)—you can sign up at the bottom of this page.